Marketing and Events

Branding
The use of the Olympic brand is carefully protected and this applies not only to the various logos associated with the Games but also with the word Olympics itself.  A guide to the branding for the London 2012 Games can be found by clicking here.

Sponsors
Official sponsors for the Games are in two categories:

TOP partners
TOP partners are the IOC’s worldwide sponsors and those announced for London 2012 are:
Atos Origin
Coca Cola
GE & NBC Universal
McDonalds
Samsung
Omega
Visa
Panasonic
For details of Panasonic's involvement in Beijing click here.

Coca-Cola

Exclusive product or service category: Non-Alcoholic Beverages

The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. The company sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympic Games since. Coca-Cola refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games. The company has developed a strong tradition of creating programmes and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola also works closely with National Olympic Committees to support athletes and teams in approximately 190 countries. Coca Cola became a charter member of the TOP Programme in 1986 under the exclusive product category of non-alcoholic beverages. In 2005, The Coca-Cola Company and the IOC extended their partnership agreement for an unprecedented 12 years until 2020.
The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce more than 230 brands of products. The company has local operations in over 200 countries around the world.

 
Atos Origin

Exclusive product or service category: Information Technology

Atos Origin, the Worldwide Information Technology Partner, leads the technology effort for the staging of the Olympic Games: Salt Lake 2002 (operated by SchlumbergerSema), Athens 2004, Turin 2006, Beijing 2008, Vancouver 2010 and London 2012. Atos Origin manages and integrates the contributions of all technology partners and suppliers to deliver seamless and secure technology operations and services that provide instant communications to athletes, spectators, organisers, officials, media, television viewers and Internet users worldwide. The company became a Worldwide Olympic Partner when it joined the TOP Programme as SchlumbergerSema in 2001.
Atos Origin is an international information technology (IT) services company. Its business is turning client vision into results through the application of consulting, systems integration and managed operations. The company generates annual revenues of more than 5 billion Euros and employs 45,000 people in 50 countries.

 
GE

Exclusive product or service category: Select products and services from GE Energy, GE Healthcare, GE Transportation, GE Infrastructure, GE Consumer & Industrial, GE Advanced Materials and GE Equipment Services

As a Worldwide Partner of the Olympic Games, GE is the exclusive provider of a wide range of innovative products and services that are integral to a successful Games. From providing power, lighting, security and modular space solutions at Olympic venues to supplying ultrasound and MRI equipment to help doctors treat athletes, GE works closely with the Organising Committees, local municipalities and other Olympic Partners to understand their needs and then deliver solutions that only GE can. NBC Universal, a division of GE, is the exclusive US media partner of the Games. The GE and NBC Universal partnerships extend through 2012.
GE is a diversified group of 11 businesses dedicated to creating products and services that make life better. From aircraft engines and power generation to medical imaging, television programming, and plastics, GE operates in more than 100 countries and employs more than 320,000 people worldwide.

Johnson & Johnson

Exclusive product or service category: Health care products
The partnership encompasses all of the Company’s business units - consumer products, pharmaceuticals, and medical devices and diagnostics - and marks the first time a broad health care products company has become a worldwide partner of the IOC.
Johnson & Johnson and the Olympic Movement share the common mission of developing the healthy mind, body and spirit. Our common values of striving for excellence, achievement, high performance, teamwork, service and commitment to the community provide a strong foundation for achieving that mission.
As the world's most comprehensive and broadly based manufacturer of health care products and related services, Johnson & Johnson companies support Olympic-related programmes that promote the health of people around the world. The 200-plus Johnson & Johnson operating companies employ approximately 115,600 men and women in 57 countries.

Kodak

Exclusive product or service category: Film/Photographics and Imaging

Kodak has played a major role in capturing and presenting the most memorable images in Olympic history. Over the past 27 Olympiads since Kodak supported the first modern Olympic Games in Athens 1896, virtually every great moment in Olympic history has been recorded on Kodak film. Kodak became a Worldwide Olympic Partner in 1986 when it joined the TOP Programme as a charter member. Kodak’s exclusive Olympic sponsorship category is film, photographics and imaging. Today, Kodak provides contributions of digital and traditional photographic imaging products, services and technology to support the Organising Committee, the athletes, the media and the spectators in many ways. Kodak is the leader in helping people take, share, print and view images for memories, for information, for entertainment.
Kodak is a major participant in infoimaging, an industry composed of devices, infrastructure, services and media. The company comprises several businesses: Photography, Health, Commercial Imaging, Components, and Display.

 
Lenovo

Exclusive product or service category: Computing Equipment

Lenovo Group (previously Legend Group Limited) has been actively involved in supporting sports activities within China, including sponsoring China’s National Women’s Soccer Team in 1999. The company became a Worldwide Olympic Partner in January 2005 when it joined the TOP Programme.
Lenovo Group is the largest manufacturer of personal computers (PCs) in China. The Group's own brand PCs have been the best seller in China since 1997, as well as in the Asia Pacific region (excluding Japan).

 
Manulife

Exclusive product or service category: Life Insurance/Annuities

Manulife Financial shares the Olympic spirit with its sales intermediaries, consumers, and employees through an array of innovative grassroots initiatives. The company has also developed a range of community outreach programmes that promote the Olympic ideals, particularly to young people. These programmes have helped provide important support to athletes worldwide in their training and competition regimens and their ultimate dreams of representing their countries at the Olympic Games. Manulife became a Worldwide Olympic Sponsor as a result of its merger with John Hancock in spring 2004. Prior to the merger, John Hancock began its partnership with the Olympic Movement by joining the TOP Programme in 1993.
Now the fifth largest life insurance company in the world, Manulife has more than 20,000 employees and thousands of distribution partners operating in 19 countries and territories worldwide. Offering an array of financial protection products including life insurance, annuities and long-term care insurance, Manulife conducts business under multiple brands, including John Hancock in the United States and Manulife Financial in Canada, China, Southeast Asia and Europe.

 
McDonald's

Exclusive product or service category: Retail Food Services

McDonald's became an official sponsor of the Olympic Games in 1976 and has a longstanding commitment to the Olympic Movement. At the 1968 Olympic Winter Games, McDonald's airlifted hamburgers to U.S. athletes competing in Grenoble, France, who reported they were homesick for McDonald's food. Since then, the company has served its menu of choice and variety to millions of athletes, their families and fans. In 2004, McDonald's announced the continuation of its TOP sponsorship for the next eight consecutive years through the 2012 Games.
McDonald's is the leading foodservice retailer with more than 30,000 local restaurants serving quality food to nearly 50 million customers in more than 100 countries each day. Approximately 70 per cent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.

 
Omega

Exclusive product or service category: Time pieces (for example, watches, clocks and official countdown clocks), timing systems/services, and electronic timing, scoring and scoreboard systems and services

Omega is one of The Swatch Group Ltd's 18 watch brands. The Swatch Group Ltd., which has its headquarters in Biel, Switzerland, is the largest manufacturer and distributor of finished watches in the world.



The Swatch Group Ltd. is a long-time worldwide Olympic supporter and licensee that has provided time pieces and timing services for the Olympic Games - with only three exceptions - since Los Angeles in 1932. The Swatch Group Ltd. became a Worldwide Olympic Partner by joining the TOP Programme in 2004. The company's Worldwide Olympic Partnership extends through the 2012 London Olympic Games and Paralympic Games.

 
Panasonic

Exclusive product or service category: Audio/TV/Video Equipment

Under its Panasonic brand, Matsushita Electric Industrial Co. Ltd. provides the Olympic Games with state-of-the-art digital audio/video equipment, such as flat screen TV, digital video camera, DVD recorder, and professional audio/video equipment. Panasonic has also served as the Olympic Games Official Host Broadcast Equipment Supplier for several past editions of the Games. Panasonic’s technology plays a vital role in delivering the sights, sounds and unique excitement of the Olympic Games, from the field of play to the spectators through its large on-site video screens and professional audio systems, and to people around the world through broadcasting with its digital broadcast equipment. Panasonic began its involvement with the Olympic Games in 1984 in Los Angeles as the supplier of the professional sound system and large video display for the main stadium. The company became a Worldwide Olympic Partner in 1987 when it joined the TOP Programme as a charter member. Panasonic’s exclusive product category is Audio, Television, Video equipment, including Car Navigation, and Multimedia Products.
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand name, is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs.

 
Samsung

Exclusive product or service category: Wireless Communication Equipment Samsung provides wireless telecommunications equipment to the Olympic Family to support the operations of staging the Olympic Games. With its wireless telecommunications equipment, Samsung also helps Olympic athletes share their experiences with family and friends around the world. Samsung’s commitment to the Olympic Games is one of the company’s most significant efforts in promoting international goodwill. Samsung became a Worldwide Olympic Partner when it joined the TOP Programme in 1997 under the category of wireless telecommunications equipment. Samsung Electronics Co., Ltd. is a global leader in telecommunication technology.
Samsung Electronics employs approximately 88,000 people in 89 offices across 46 countries. The company is the world’s third largest producer of mobile phones in quantity and the second largest producer of mobile phones in sales volume.

 
Visa

Exclusive product or service category: Consumer Payment Systems (credit cards,etc.)


Visa International is the exclusive payment card and the official payment system for the Olympic Games. In addition to providing payment services to Organising Committees and Olympic spectators, Visa International has developed a tradition of programmes that support Olympic athletes in many countries, as well as programmes that teach the youth of the world about the history, values and ideals of the Olympic Movement. Visa International has been a Worldwide Olympic Partner since 1986, when the company joined the TOP Programme as a charter member.
Visa is the world’s leading payment brand, generating more than three trillion U.S. dollars in annual card sales volume. Visa has unsurpassed acceptance in more than 150 countries, and plays a pivotal role in developing innovative payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet based payments and is pioneering the creation of u-commerce, or universal commerce—the ability to conduct commerce anywhere, anytime, and any way.

Domestic partners (Tier 1)
Domestic partners announced are:       
Lloyds TSB - Banking and Insurance Partner
EDF- Utility Services Partner
adidas - Sportswear Partner
British Airways - Airline Partner
BT - Telecommunications Partner
For a link to BT's Olympic website click here.
BP - Oil and Gas Partner
Nortel

Tier 2 partners
Deloitte

LOCOG sponsors will be allowed to tender for ODA contracts, unless prohibited by European legislation. They will be treated equally with other bidders and will have to bid on the same basis as all other suppliers.  The sponsorship payments that they make will not be taken into account in the selection and award process.  Any payments that they make are between LOCOG and themselves and will have no relevance to the ODA.

IPC Corporate Partners
IPC's Corporate Partners are:
Visa
Otto Bock Healthcare
For a link to Otto Bock's Olympic website click here.
Samsung
Atos Origin

Imagery
Images of London 2012 locations are available to download by clicking here.

Events

A significant number of events will be taking place throughout the country, a number of which are shown below.  Regional Creative Programmers will be co-ordinating events and a close relationship with them should give member companies an advantage in business opportunities to secure the events.  For further information on these Creative Programmers click here.

Cultural Olympiad
The Cultural Olympiad is a UK wide programme which will commence after Beijing 2008 and is a celebration of creativity, innovation, artistic strength and diversity.  It will run up to, and through, the Olympic Games.  For further information click here.
And for the latest update click here.

World Cultural Festival
Plans are underway to stage a World Cultural Festival during the Games, which will encompass thousands of national, local and regional events.  This festival will celebrate arts, film, food, languages and customs of every culture of the 204 nations competing at the Games  .  To see the announcement on this click here.

Five Rings Exhibition/International Exhibitions Programme
This exhibition will be staged during the games to showcase some of London's and the UK's most outstanding museum collections.  The Museums, Libraries and Archives partnership have published their prospectus for their contribution to the Games called 'Setting the Pace'.

World Festival of Youth Culture
This festival will showcase art, music and fashion.

2012 Carnival
This carnival will be designed to maintain the celebratory momentum between the Olympic and Paralympic Games.

Lives sites
Live Sites are a network of permanent and temporary giant screens taking London 2012 into the heart of the UK's towns and cities.  8 of these sites already exist and LOCOG are working to ensure that every Nation & Region Group (NRG) has one by the end of 2008. LOCOG's aim is to install 12 per year so that each NRG has at least two sites by 2012.  The aim is to have 60 sites by 2012 although the reality is likely to be between 30 to 40 sites.  LOCOG is acting as the funder, with the BBC providing the content and acting as local facilitator and the City (location) responsible for activity. Coverage of Beijing, Vancouver and London are the main drivers for the sites and the aim is to provide 50 days of activity at the sites with London 2012 being the main focus of entertainment. The responsibility for the supply of security and stewarding will lie with the local authority involved and typically a live site will require 4 - 6 stewards.  Many will have a permanent security requirement for the whole of the Games.  LOCOG are aiming to formulate a policy for the sites by end 2010 to include mini-venues, fan parks and temporary live sites (probably 10 in London).

Artists Taking the Lead
The creation of great art in unusual places - 12 artists' commissions in 12 contrasting public places. For further information click here.

International Music Programme
A major UK-wide project especially created for 2012.

International Shakespeare Festival
A showcase of the many interpretations of Shakespeare.

International Exhibitions Project
A unique collaboration between many of the UK's major and smaller museums. For further information click here.

Film and Video Nation
A UK-wide four year festival. For further information click here.

2012 Sounds!
A four year programme of participative music projects across the UK. For further information click here.

Celebration of Disability Arts and Sports
A one day festival during the Paralympic Games. For further information click here.

Grass Roots
2,000 community music making projects during 2010-2012 specifically celebrating the Games.

United in Song
This will be the largest ever 'World in Song' Youth Choir and Singing Challenge Week.

Ozones - Sky High Music
400 young musicians in creative music making, song-writing and performance.