LOG Marketing and Events
Marketing
Branding
The use of the Olympic brand is carefully protected and this applies not only to the various logos associated with the Games but also with the word Olympics itself. A guide to the branding for the London 2012 Games can be found by clicking here. The use of the Olympic brand is carefully protected and this applies not only to the various logos associated with the Games but also with the word Olympics itself.
Imagery
Images of London 2012 locations are available to download by clicking here.
Events
A significant number of events will be taking place throughout the country, a number of which are shown below. Regional Creative Programmers will be co-ordinating events and a close relationship with them should give member companies an advantage in business opportunities to secure the events. For further information on these Creative Programmers click here.
Cultural Olympiad
The Cultural Olympiad is a UK wide programme which will commence after Beijing 2008 and is a celebration of creativity, innovation, artistic strength and diversity. It will run up to, and through, the Olympic Games. For the latest update click here.
World Cultural Festival
Plans are underway to stage a World Cultural Festival during the Games, which will encompass thousands of national, local and regional events. This festival will celebrate arts, film, food, languages and customs of every culture of the 204 nations competing at the Games.
Five Rings Exhibition/International Exhibitions Programme
This exhibition will be staged during the games to showcase some of London's and the UK's most outstanding museum collections. The Museums, Libraries and Archives partnership have published their prospectus for their contribution to the Games called 'Setting the Pace'.
World Festival of Youth Culture
This festival will showcase art, music and fashion.
2012 Carnival
This carnival will be designed to maintain the celebratory momentum between the Olympic and Paralympic Games.
Live sites
Live Sites are a network of permanent and temporary giant screens taking London 2012 into the heart of the UK's towns and cities. 8 of these sites already exist and LOCOG are working to ensure that every Nation & Region Group (NRG) has one by the end of 2008. LOCOG's aim is to install 12 per year so that each NRG has at least two sites by 2012. The aim is to have 60 sites by 2012 although the reality is likely to be between 30 to 40 sites. LOCOG is acting as the funder, with the BBC providing the content and acting as local facilitator and the City (location) responsible for activity. Coverage of Beijing, Vancouver and London are the main drivers for the sites and the aim is to provide 50 days of activity at the sites with London 2012 being the main focus of entertainment. The responsibility for the supply of security and stewarding will lie with the local authority involved and typically a live site will require 4 - 6 stewards. Many will have a permanent security requirement for the whole of the Games. LOCOG are aiming to formulate a policy for the sites by end 2010 to include mini-venues, fan parks and temporary live sites (probably 10 in London).
Artists Taking the Lead
The creation of great art in unusual places - 12 artists' commissions in 12 contrasting public places. For further information click here.
International Music Programme
A major UK-wide project especially created for 2012.
International Shakespeare Festival
A showcase of the many interpretations of Shakespeare.
International Exhibitions Project
A unique collaboration between many of the UK's major and smaller museums. For further information click here.
Film and Video Nation
A UK-wide four year festival. For further information click here.
2012 Sounds!
A four year programme of participative music projects across the UK. For further information click here.
Celebration of Disability Arts and Sports
A one day festival during the Paralympic Games. For further information click here.
Grass Roots
2,000 community music making projects during 2010-2012 specifically celebrating the Games.
United in Song
This will be the largest ever 'World in Song' Youth Choir and Singing Challenge Week.
Ozones - Sky High Music
400 young musicians in creative music making, song-writing and performance.
For more information about the LOG please contact:
Louise Bailey, Security - Business Development
Tel: +44 (0) 1428 602647
Email: louise.bailey@adsgroup.org.uk
Please note: the information in this portal is not official London 2012 content, but is information and advice gathered by A|D|S, in conjunction with the BSIA.
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